Business from home

Why Resources Added to a Web site Increases Revenue
Date: Wednesday, October 06 @ 06:21:38
Topic Website Building Tips



Why Resources Added to a Web site Increases Revenue





There are literally billions of Web sites o要line now
offering all types of products and services. Some succeed
brilliantly, while others fail miserably.

There can be many reasons for the failure of some Web sites:
poor marketing, poor planning, a weak knowledge of the
target market, or just an overall lack of knowledge of
business principles by the Web site owner.

One shared trait of successful Web sites, however, is the
ability and drive to provide good resources to its visitors.
This is a tactic that increases traffic, keeps visitors
engaged and coming back, and lends authenticity and
reliability to a site. Yet many new (and sometimes "not so
new") Web masters neglect this very important facet of Web
site development and Internet marketing.

Why? There are many reasons, however, here are the "most"
common:

1. A Web master may be unaware that resources when added to
a Web site can add value and increase sales. Adding
resources, especially those that are Affiliate links to
other products or services, is a great way to "backend"
sales, by offering visitors more than the main product or
service to buy.

2. A Web master may feel (wrongly) that offering other
products or services, or including great informational
resources may "compete" with their own product or service.
They may be reluctant to expose others to resources or
products and services that are the "same" as theirs, feeling
that the competitor will end up with the sale. This may be
true to some extent.

However, the benefits of providing other resources and
products or services besides the main product or service
greatly outweigh the negatives. Studies have shown that Web
sites containing great resources have more return visitors,
and greater sales numbers overall.

3. A Web master may not feel comfortable assuming the
liability for other products and services, or other
resources that are added to a site. Of course, the more that
a site contains, the greater the maintenance and cost
associated with a site. However, again, the benefits of a
resource-laden site far outweigh the liabilities.

4. A Web master may have no idea how to find good resources
or make a judgment about what to add and what to omit.

All of the above seems to account for the reluctance of some
to add additional products and services or resources to
their sites. Since adding additional products and services
are beneficial to almost all Web sites, here are a few
guidelines when choosing which resources to add, which to
omit, and the approximate amount of resources to add.

1. Resources should always reflect the main theme of a Web
site and be complimentary to the main Web site, as well as
the other products, services, and resources that already
exist. E. G. An Internet Marketing site should, in all
probability, o要ly contain links to products, services, and
resources that reflect Internet Marketing.

2. Resources should always be "content rich" and interesting
to the visitor. A smattering of lackluster, "same old, same
old" type resources does the Web master little good, and may
even hurt the Web site, by reducing its sales effectiveness.

3. Resources should be updated at least monthly, to keep the
site "fresh and lively" for return visitors. Visitors
quickly lose interest if a site seems stagnant.

4. Resources should be plentiful enough to fill out a site,
however, they should never overshadow the main theme of a
site nor should they take away from the main purpose. They
should be placed in an orderly fashion, and laid out for
easy accessibility and readability. Clutter should be
avoided at all costs, and a clean look maintained. There is
a fine line here between "just enough" and "way too much".

5. Avoid gimmicky, poorly written, ethically substandard
resources. A Web master must use judgment when choosing
resources that are truly an asset to the site. "If in doubt,
don't" is a good rule of thumb here.

Resources not o要ly add quality and backend sales o要 a Web
site, they enhance Search Engine placement by providing
content and incoming links. They give visitors a good
feeling about the site, and they set the Web master up as an
"expert" in any given field.

However, quality must always rule over quantity, when
placing resources and additional products and services o要 a
site. If prudence is used, resources will enhance sales and
traffic, and keep the site "alive and well" long after other
competitive sites have disappeared!



----
Vishal P. Rao is the editor of
http://www.home-based-business-opportunities.com - A website
dedicated to opportunities, ideas and resources for starting
a home based business. He is also the owner of the
http://www.work-at-home-forum.com - an o要line community of
folks who work at home.




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