How Blogs Can Make You Money.
Date: Wednesday, November 23 @ 06:26:53
Topic RSS and Blogs
How Blogs Can Make You Money.
What is a "Money Making Blog"?
OK, that's when someone stops me and says,"What's a Blog?"
So, Lets start at the beginning!
A blog is sometimes called web log or weblog. It is a type if online
journal or diary, often including personal comments as well as web links
and images. Many people keep a blog as a type of personal creative
exercise, but you can easily use this popular online type of writing to
market your business. Blogs are very popular right now and they can be a
great and inexpensive way to contact more customers.
The great thing about blogs is that people read them for fun.
Customers may be becoming more jaded about advertising, but they will gladly
read a blog that has some interesting things to say. Many top companies
are using blogs to deliver a better and more personal message about
their companies – and the strategy seems to be working.
Starting a Blog
Starting a blog is as simple as finding a space online to write – and
the time to write. To begin a blog, first develop a theme idea or blog
idea. You may want to look at other people’s blogs to do so. In
general, you will want to develop a central theme for your blog in the same
way that columnists develop a theme for their articles. This helps
ensure that your blog is not too “scattered.”
Next, find some place to publish your blog. There are a number of
sites – both paying and free – that give bloggers a chance to publish their
material. You may also want to simply set up your blog on your web
site, especially if you already have an active web site.
Writing Your Blog
Once you have a place to publish your blog, you will have to set aside
some time each week to develop new content. When writing your blog:
•Write simply and clearly. Use small paragraphs and spell check before
uploading. Your readers will trust what you have to say if you say it
•Go easy on the advertising. The idea of a blog is to give readers
something fun and exciting to read and look at. You will have more
readers if you comment on the world and are entertaining, rather than just
hype your product. Consider writing about your day, the atmosphere your
workplace has, and culture, rather than just your company.
•Consider many types of content. Blogs allow you to upload images,
create links, and allow users to make comments. Your blog will have many
more readers if you make your blog exciting with these pluses.
Promoting Your Blog
Just putting your blog online is not enough. After all, there are many
millions of blogs on the web right now, so unless your blog is on a
high-traffic site, you may not get readers unless you advertise. You can
easily advertise your blog without spending a cent by mentioning your
blog in your emails and web pages or newsletters. You can also enter in
online competitions – if your blog wins a prize you are more likely to
get a constant flow of traffic to your blog. You can also ask ezines
and other content providers to review your blog, which will also draw
Blog Marketing Ideas That Sell
Once you develop a blog, you will want to use the best blog marketing
strategies you can to sell your company. However, marketing blogs are
different from personal blogs and blog marketing or advertising is very
different than other forms of marketing.
Make Your Blog a Customer Draw
In order to make your blog a powerful marketing tool, you need to get
your customers and clients to see it. That means that you will need to
advertise and provide content that gets attention:
•Make your blog visually exciting. Choose an attractive background
colour and provide photos or images. Consider sound. Develop your blog
as you would a web site, with the same visual appeal. Some bloggers
even add video and sound to their blogs. There is no need to spend many
hours composing art works, but know that simple text on a white
background may simply not draw as many readers as you like.
•Make sure that your customers know that your blog exists. Providing
some targeted advertising on the Internet is not hard. Try some link
exchange programs with web sites, blogs, and ezines that have similar
content to your blog. In many cases, simply providing a link to another
web site can convince that web master to provide a link to your blog.
Make Your Blog a Company Pusher – Without Being Pushy
Your blog needs to promote your company. However, if you are too
heavy-handed, you will not be terribly exciting and may push customers away.
That’s why you should aim for only a small amount of content that
actively pushes your company. Do suggest newsworthy items that will lure
your readers in. For example, writing “today we launched a new division
– now expecting mothers can take advantage of our fashions” is much
better than sales copy such as “buy our hot new maternity fashions now.”
Give Your Readers What They Want
Studies suggest that as many as a quarter of Internet users tune into
blogs. That means that if you can give your blog readers what they
want, you can be reasonably sure of having a decent audience. Among the
content that you may want to include in your blog:
•Tips and advice. Many successful marketing blogs are much like
successful consumer magazines – readers tune in to read content that is
useful. A computer company can offer computer tips and advice, for example,
while a writing service blog can include daily ways to boost writing
•Interest. If your personal or business life is fascinating, then
great. There are many successful marketing blogs that detail the exciting
lives of company presidents who are also hobby racecar drivers or
skydivers. This sort of material can ensure a steady audience.
•Humanity. one of the things that blog readers are most interested to
see is the face behind the company. Many blog readers like a company
run by people who have similar concerns. Building humanity into your
blog by detailing your company’s efforts to help the community, for
example, is a great way to build credibility and customer loyalty.
•Style. Many readers just love to see a gorgeous, well-written blog.
Plenty of marketing blogs simply provide interesting content and nice
graphics and do quite well in drawing readers and customers.
Get More Readers for Your Blog, Get More Customers
There are several ways to make your blog one of the “hot” blogs online.
Traditionally, those companies that have the largest star-power have
had the most popular blogs, since everyone loves to read about celebrity
or success. However, a great many smaller companies and individuals
are developing large followings on the web. You can, too, with this
Keep it Rich
Keyword-rich, that is. Blogs are a great way to generate keyword-rich
content, especially if you update your blogs each day. In fact, for some
smaller businesses, blogs make more sense than hard-to-create web
pages. Blog software makes creating a blog almost automatic while the
spiders on search engines seem to favour high-quality and often updated
Steps to take:
•Keep keyword content high with plenty of keywords. As you write your
blog entries, do try to use not only keywords having to do with your
topic, but also synonyms for your keywords. This will help your readers
find you more easily on the Internet. For example, if you offer
discount fashions, use a variety of keywords, including “discount fashions,”
“cheap designer wear,” “discount clothing” and others.
•Provide quality, often-updated content.
•Specialize. The best way to make use of the search engine
optimisation of blogs is to narrow your focus. Rather than developing a
hodgepodge of ideas and themes, write with one theme in mind. It will help
ensure that people looking for information on your topic will always find
you through a search engine.
Join the Community
Make sure that you promote your blog by joining the blogging community.
Creating a larger presence for your blog online will result in more
blog readers and possibly, more customers:
•Add the address for your blog to email signatures and include mention
in any ezine or email newsletter you have to let readers know about
•Mention your blog on appropriate forums. For example, if your company
offers resume writing services, consider writing about your blog in
•Allow for readers’ commentary on your blog. Many online blog
publishing programs already allow this. If your readers can post their
comments and read the comments of other readers, they are more likely to
return to your blog regularly, and so keep your company name in mind.
•Make your blog searchable through your interests. Many blog programs
allow you to create a user profile, which allows readers to search for
you and your blog by interest topic and locations, in many cases. Do
not overlook this simple way to draw readers. Simply fill out your
profile, taking care to use many “interests” to attract more readers and
Make Money Blogging
Aliza Levine is a Total Blog Freak, and Internet Blog Marketer. She'a
single mom who's "been there" and is now living beyond her wildest
dreams!If you'd like to get make money with Blogs, learn how for Free at
This article comes from Business from home|
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