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5 Simple Search Engine Optimization (SEO) Techniques(454)
Date: Monday, October 03 @ 04:22:59
Topic Search Engine Promotion



Title: 5 Simple Search Engine Optimization (SEO) Techniques

Author: Noah Ulrich

Article:
The lifeblood of any website/ecommerce business is traffic, and
every webmaster knows the best type of traffic is natural,
organic search engine traffic. There are two very important
reasons for this: (1) it is extremely targeted, and (2) It is
FREE! The hard part is getting top ranking for your sites
keywords... or is it? The purpose of this article is to provide
a few simple, effective, and most important, search engine
friendly strategies to help boost your websites' ranking and
ultimately your traffic.

1. We will start with the Meta Tags. I know you have already
heard of, and are probably currently using meta tags o要 your
site. This is great. I just want to make sure you are using them
effectively. We will o要ly go over 2 tags: the "title" tag, and
the "description" tag. We will not go over the "keywords" tag,
as the major search engines have placed less and less weight o要
this o要e, and some would argue this tag has no weight at all. I
still use this tag however, as I feel there is some merit and no
drawbacks to using this tag.

I have found it effective to use similar text in the "title" and
"description" tags, and to place your keywords prominently in
these tags (near the beginning and more than o要ce). I have seen
sites with "sitename.com", "New Page 1", or "Welcome to my site"
in the "title" tag, which really does not help in their quest
for higher rankings for their particular keyword. Also, try not
to use words such as "and", "or", or "the" in these tags.

**Important note about your keywords. Search engines evaluate
keyword prominence, keyword weight, and keyword density when
determining a site's ranking. All three are calculated
individually for the page, the title tag, the description tag,
as well as other areas o要 a page. Keyword prominence means how
close the keyword is to the beginning of your page. Keyword
weight refers to how many times a particular keyword or phrase
can be found o要 the page. Keyword density is the ratio of the
keyword to the other words o要 the page. You do not want the
keyword weight or density to be too high, as this can appear to
the search engine as "keyword stuffing" and most search engines
penalize sites that stuff their keywords.



2. Place your navigational links (and JavaScript) at the right
or at the bottom, but not o要 the left, of the page. When the
search engines "read" your site, they read from the top left to
the bottom right. Search engines place an emphasis o要 the first
100 words or text o要 the site. You do not want these words to be
navigational links or Javascript. Ideally, you want to have your
"heading" tags with your keywords in the beginning of your page.
This being said, placing your links/JavaScript o要 the right or
bottom of your page ensures the search engine spiders get to the
text first, giving more weight to what's important o要 your page.

3. Place alt tags o要 all of your images. Search engine spiders
cannot "read" pictures or images. The o要ly way a spider knows
what an image is about is by reading the alt tag. This is also
another chance to place more of your keywords in your HTML,
improving your page's keyword weight/density. Alt tags are easy
to make and they can make a big difference in your sites keyword
ranking. A simple alt tag looks like this: alt="put your keyword
phrase here." Search engines separately calculate keyword
prominence, density, and weight in alt tags as well, so optimize
your tags.

4. Place your keywords at the bottom of your page. Just as
search engines place more weight o要 the first words of your
page, they also do the same to the last words. The general
thinking is this, if your site is about a certain subject, then
the main points, or keywords, should, appear at the beginning,
be spread throughout the page, and be prominent at the
conclusion. But if you have all of your navigational links and
JavaScript at the bottom, your relevant page text could end well
before the HTML does. An easy way to have your keywords at the
bottom of your page is to include them in the copyright
information. For example, if you have a dog food website, you
could have something like this at the very bottom of the page:

copyright 2005 yoursite.com World's best dog food

Search engines are not (as of this writing), penalizing sites
using this technique, and it wouldn't really make much sense for
them to do so.



5. The Anchor Text of your links. Anchor text is the actual
linking text o要 a site. It is what the user clicks o要 to
navigate to that particular site or page. If a search engine
finds many links to your site using the term "dog food", then
the search engine concludes your site is about "dog food". This
is overlooked quite often, but it seems to have a very large
impact o要 your search engine rankings for a particular keyword.
Your anchor text needs to be the keyword or phrase you are
trying to target. Try to avoid anchor text such as "Click Here"
or "www.yoursite.com"

Also, if you're running a reciprocal link campaign, be sure to
use variations of your text. If an engine notices every link to
your site is identical, it could place less weight o要 these
links or potentially penalize your site. This is because search
engines generally give more weight to "naturally occurring"
links, and less to "reciprocal link exchange campaigns". Using
different, but relevant anchor text can dramatically affect your
targeted keyword rankings, by making your links appear more
natural.

Effective SEO may seem difficult at first, but as you have read
above, little tricks that require little or no programming
knowledge, can make a huge impact o要 your website's keyword
ranking.

About the author:
Noah Ulrich is webmaster of href="
http://www.informativeresources.com">
http://www.informativeresources.com His site provides top
quality http://www.informativeresources.com">resale
rights, href="
http://www.informativeresources.com/internationalsignups.ht
m">guaranteed signups, and href="http://www.informativeresources.com/webtraffic.htm">web
traffic.



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