Wise Ways To Build Your Email List (287)
Date: Monday, May 23 @ 16:37:36
Topic E-mail Marketing
Wise Ways To Build Your Email List
Copyright 2005 Ronald Gibson
Just about every successful Internet Marketer will tell you
that, "The money is in the list". But, how do you go
about building a good-sized email list? Here are several
wise ways that you can use to start building your own large
list of email addresses.
Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people
tooffer up their email address, you`re going to have to
offer up an incentive. Nothing works better than something
that`s complimentary (you spell that f-r-e-e). You can
give away no-cost reports, books, software, or even sample
pages of a book.
Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list quickly
and with ease. Simply construct a web page containing code
for a form and set the page to open (pop up) when visitors
enter or exit your site.
Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
Be cautious when using pop-ups. Most computer users
consider them to be annoying. Multiple pop-ups on a site
can really turn off a potential customer, so limit yourself
to one pop-up per site.
Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail
(street) addresses, convert it into an email list by
sending out a postcard and inviting people to visit your
website to receive a gift of some kind -- a report, a
discount coupon, etc. Visitors don`t have to pay in order
to receive their gifts, they simply need to enter an email
A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer
doesn`t have to open an envelope.)
Wise Way #4 - SUBSCRIBER BOX on EVERY PAGE
This is a clever trick that so many people overlook. Put a
response form on every page of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website,
a visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.
Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and
put a form on your site or in a pop-up box. The entry
"fee" is their email address.
You need to be aware that not all the people who sign up
for your contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.
Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.
Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place
soloads, ezine ads, or other marketing messages. To be one
step ahead of the game in collecting email addresses, list
your autoresponder address instead of your URL. This way
you can capture email address and funnel them into your
follow-up sales letters.
Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t
be shy: ask for an email address or business card (which
usually includes their email address).
Okay, you know what you want...you know what you need.
It`s time for you to set your traps and capture those email
Ronald Gibson is a Web Designer and Web Marketer. He is
the Webmaster of AffiliateUtopia.com, which offers
information about some of the best money making
opportunities on the Web. For more information, visit:
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