Why Ugly Sites Sell More Than Pretty Sites...
Date: Sunday, January 23 @ 03:08:26
Topic Website Building Tips
What the heck is going on lately? Most internet websites I
go to now, all I see are pretty graphics everywhere. I see
moving images, I see crazy JAVA, things flying around.
Don't get me wrong, some of these graphics are truly
amazing - I love to see them! But, that's the problem! I
only love to look at them, when I'm done looking at them, I
LEAVE! Lately, there's been a disturbing trend of everyone
spending huge amounts of money on web graphics. The
problem? There is NO proof that this really helps your
As a matter of fact, one of my biggest money makers is a
...I put that page up in 5 minutes (after writing my copy).
Believe it or not, but even being such a high priced
service - that page converts about 2.5% - of course I get
very targeted traffic...
LOOK AT HOW UGLY IT IS!!!
BUT, it has content! It has great copy, it's got my face,
my voice and a great service - the ACTUAL key ingredients
to making a website that sells...Now, the problem is that
most people are very logical - you would THINK that a good
looking site should sell more - it makes sense right?
You expect that a good looking site probably increases your
credibility - I mean, come on, it shows your visitor that
you REALLY mean business, yadda yadda yadda...But, again,
look at MY site - I'm selling a high priced consulting
service to business owners - I'm actually selling my
expertise in the internet business world. Yet, the site
design (or lack there of) seems to have NO influence.
Just so you know, I DID try a nice fancy design for that
page. You want to know what happened to my conversion? It
plummeted down to 1.4%! Now, that I've got your attention,
let's look at why it is that a prettier site probably sells
1. More graphics take longer to load.
Not everyone has fast internet yet - actually, most people
don't. No one wants to wait for hours for a site to upload!
2. More graphics distract your visitors from your message.
Your graphics can actually work against you because your
visitors spend more time focusing on them than they do
focusing on your copy! Remember, it's your COPY that sells
- so if the visitor isn't reading the copy - he/she is NOT
going to buy. Period.
3. Some visitors may not like the colors, you may be
sending the wrong message to different cultures.
Just because YOU love the colors of your graphics and you
love the color scheme of your website does NOT mean that
your visitors do too. There it is, those are the three MAIN
reasons to keep your website AS neutral AS possible.
So, remember, PRETTY does NOT always equal more sales!
Ugly sites DO sell and will continue to do so. What matters
is what you're selling, your own expertise, and your copy
writing. In the end, the best way to know what works best
for your visitors is to TEST, TEST, and TEST some more!
Until next time,
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,000 in
just 60 days. Now, he's looking for a few students to
train one step at a time.
This article comes from Business from home|
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