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    Domain Names: 7 Tips To Choosing The Domain Name That Will Catapult Your Business Into An Empire


Posted by admin _POSTEDON Nov 28, 2006 - 04:33 PM

Domain Names

Your domain name is your business name on the Internet.
This is a decision that will affect search engine
optimization as well as your return customer traffic.
Your domain name will also affect anchor text of inbound
links and your search engine rankings.



7 Tips To Choosing The Domain Name That Will
Catapult Your Business Into An Empire




Author: Jo Han Mok


Your domain name is your business name on the Internet.
This is a decision that will affect search engine
optimization as well as your return customer traffic.
Your domain name will also affect anchor text of inbound
links and your search engine rankings.

Some companies have chosen to brand themselves with names
that have nothing to do with their business i.e. Yahoo,
Google, Amazon, and eBay. It's not that they don't
understand search engine rankings but that they have deep
pockets for advertising to help their customers remember
their name.

Here are 7 tips to help you choose a domain name making you
more memorable to your customers and search engines alike.

1.Keep your name as short as possible. People remember
names of their favorite websites. If your domain name is
short and memorable you have a better chance of return
traffic. Advertising your name offline becomes easier when
it's something people can remember without writing down.

2.Be clear about the direction of your web business. When
you start your business you may have an idea to sell
widgets but as your business grows you may find that
widgets, wickets and wonkets all sell well. Your domain
name should be able to grow with your business.

3.Try to include 2 keywords in your domain name. When you
design your domain name you should include at least one, if
not two, keywords in the name. This helps to improve your
search engine ranking and organic search traffic. Search
engines will place a higher value to a site that sells
widgets, has widgets in the name and has content that is
optimized for widgets. The assumption is widgets will be
the focus of your site and therefore provide valuable
content to the searcher.

4.Include the location in the name if you are marketing
and selling in only one specific location. Are you a
realtor selling exclusively in Chicago?
ChicagoExampleRealEstate.com,
XYZExampleRealEstate-Chicago.com,
YourExampleXYZRealEstateInChicago.com all have the keyword
Real Estate and the location. However, if you sell widgets
in Chicago but ship around the world you won't put Chicago
in the domain name. People searching for widgets will pass
over your site if they believe, from your name, that you
sell only in Chicago.

5.Avoid trademarked names. You've heard the stories of
the little guy who buys a name the big company wants. He
sells the name and spends the rest of his days retired on a
private island. Those days are gone. Now the big
companies are calling their lawyers. TheBestOnEbay.com or
MicrosoftRox.com are just not good ideas.

6.Look legitimate and buy the variations. Avoid
purchasing .biz, .tv, or .ws as your main site. The most
respect is given to sites on .com, .net, and .org. on the
other hand once you have a .com that you intend to grow you
should also buy the other extensions and potentially even
the .biz, .tv and .ws. Redirect those sites to your
primary site. This way if a customer can't remember the
extension he'll get to your site anyway. The new kid on
the block is .mobi. This is the extension used for mobile
devices and sites providing services on the mobile web.
Opened for general registration on September 26, 2006 and
sponsored by a consortium of companies including Microsoft,
Google and Nokia this extension has already sparked
criticism.

7.Ask for advice. You'd be surprised at how many times a
domain names sounds absolutely brilliant at 1 am when you
purchase it. However, in the light of day, when you've
asked some of your friends, it makes no sense at all. Ask
your friends, relatives and head over to a webmaster forum.
You'll get great advice, learn a few things you didn't
know and see your business from a new set of eyes.

These simple tips will help you establish a solid
foundation for your Internet business and send you targeted
qualified customers.

Jo Han Mok is a #1 bestselling author and frequent featured
speaker at Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit
online in 21 days or less!
http://www.SuperFastProfit.com

 
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