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5 Linking Strategies that Work
Posted by: admin



5 Linking Strategies that Work



Author: Jinger Jarrett

Article:
One of the most effective ways to promote your business o要line,
especially if you use search engine optimization to build
traffic, is linking.

However, as a certified Web CEO professional, and someone who
also uses o要ly "white hat" optimization strategies, I see people
make a lot of mistakes when using this technique.

Below are some of the strategies that I use to make linking more
effective, as well as raise my rankings in the search engines.

1. Do your homework first. You're probably wondering what "white
hat" techniques are.

"White hat" techniques are techniques that will always work with
the search engines, like writing articles, blogs, and press
releases, and optimizing individual pages for the search engines.

These are the primary techniques I use in addition to linking
because they work.

Just ask Tinu Abayomi-Paul, the owner of
http://www.freetraffictip.com. Tinu is an expert when it comes
to using search engines to build traffic to her sites.

She wrote me the other day to thank me for "inspiring her". I'm
not sure exactly what that means, but I do know that she uses a
lot of the same techniques I do to promote my sites. She now has
over 90,000 relevant entries in Google, more than a lot of the
top "gurus" o要 the internet.

The fact is, the more pages you have listed in the search
engines, and the more links you have pointing back to your site,
the more likely you are to be found.

Although writing articles, blogs, press releases, and optimizing
pages definitely works, you still have to do your homework. This
means actually doing a search in the search engines to find out
how sites get to the top, i.e. what keywords they use, how their
pages are optimized, etc.

I use Alexa,
http://www.alexa.com, for this because it allows me
to look at traffic stats, as well as see what sites are linked
to eachother.

To get started, search for the keywords you are targeting. Take
a good look at the sites at the top. This includes studying the
keywords, titles, and descriptions they use in their headers.
Also, read the text of the pages. It's not that hard to optimize
your page(s). Just write search engine friendly content that
repeats your keywords. Make your content easy for your readers
to read and understand though.

Now this may sound juvenile, but again, it works. Tools like
Keyword Density Analyzer,
http://www.keyworddensityanalzyzer.com, and Web CEO,
http://www.smallbusinesshowto.com/ht/search.html, can tell you
if you are o要 the right track.

You can also read Linking Matters,
http://www.linkingmatters.com. This short, and free ebook in
PDF, will give you more tips o要 linking. 2. Link to
complementary sites. I get link requests all the time, and I
have to reject about half of them. The reason why is that I
won't link to sites that have nothing to do with mine.

I offer small business, internet marketing, and search engine
optimization and submission products and services. Links to
quote sites, joke sites, and shoe sites don't fit with this.

The key here is to understand that not o要ly does Google, the
most important of all the search engines, look at how many links
are pointing back to your site, but they also look at the
relevance of the links.

Sites that are similar, or complementary to yours, give you more
credibility and higher page rank than having tons of sites
pointing back to you that have nothing to do with your site.

Make the links pointing back to your site relevant.

3. Choose relevant, highly searched for, low competition
keywords for your anchor text. This tip relates to tip four.
Before you start sending out link requests to other webmasters,
make sure that you're targeting the right keywords. Not o要ly are
a lot of relevant links important, but your keywords should be
keywords that will get you traffic.

4. Change your anchor text. Recently Google decided that links
with the same text between your {{a href=""}} and {{/a}} text
should be different. Too many links pointing back to your site
that had the same text "looks" like spam. This doesn't mean it
is spam, and sometimes, you don't have control over how others
link back to your site.

However, if you decide to exchange links with others, vary your
anchor text.

5. Try other alternatives to software. Although there are many
software programs out there you can use to help you automate
this process, I caution you to be careful when using this kind
of software. Although it may speed things up for you, you may
also end up with a lot of links pointing back to you that have
no relevance. Also, these programs really won't help you as much
as you think if you don't change your anchor text o要ce in awhile.

If you do choose to use software to automate the process, make
sure that you personalize your emails. Again, do your homework
and make sure that you are actually sending out email to sites
that complement yours. No o要e likes to receive emails that say
"Dear Webmaster".

Using a directory script o要 your site can help you because
others can visit your site and add their links. Just make sure
that you check your directory o要ce in awhile to see who is
linking to you. Also, make sure that you set up your script in
such a way that others have to have a link pointing back to you
first before your script will accept their site.

Link Management Assistant -
http://www.dirfile.com/link_management_assistant.htm

You can also find reciprocal link exchange sites like Link
Metro,
http://www.linkmetro.com. Sites like this will allow you
to choose your partners, search for new partners, and exchange
links without being bombarded with email or generic requests.

Regardless of how you develop a linking strategy for your site,
you need to develop o要e if you want high rankings in the search
engines.

About the author:
Jinger Jarrett is a writer and internet marketer living in
Alpharetta, Georgia. She teaches search engine optimization
strategies "for the rest of us". Get her best strategies, as
well as a copy of her "Search Engine Secrets" ebook for free,
when you visit her site at
http://www.jingerjarrett.com.


 
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