Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their
account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.
Easy Tips To Avoid Google Click Fraud
By Alden Smith
Many web site owners are getting their Google Adsense account
terminated. I read on the forums almost daily posts from people
who are bemoaning the fact that Google has terminated their
account when they feel they have done nothing wrong to deserve
the punishment. In almost every case, click fraud is the reason
Click fraud is the act of clicking on ads for the purpose of
costing the advertiser money. It is simply the same as paying
out cash for false leads. Many website owners are aware of this
fraud, and share the same sentiment that this is the one big
problem that Adsense is facing.
How do you prevent yourself from being involved in this fraud?
The majority of web hosts offer access logs. If you are
notified of click fraud and possible termination of your
account by Google, it is necessary that you hand over these
logs to them to clarify your situation. This allows them to
look for any suspicious activity on your site. Problems like
this are very serious and giving it to them is a show of good
faith that you want to help Google in any way you can to
attempt to solve the problem.
It can also help if you have a click monitoring software. There
are many good programs available, but it is important that you
get a program that has no limitations. there are free programs
available, but I would suggest that you get a script from a
certified expert in this field. I highly recommend using
William Bontrager's script, available at
http://bontragercgi.com/programs/clickwatch. Mr Bontrager will
install this script on one site for you after the purchase of
the software, and will show you how to add the script to other
sites. Free scripts are also available on the Internet if you
are limited in funds. Remember, you get what you pay for. As
usual, all the information you will receive from your tracking
software should be turned over to Google. This is showing
Google that you too are fighting against click frauds and is in
no way a part of it.
Study your server logs and watch for any activity that seems
suspicious. Report anything that you may find odd, may it big
or small thing. Look for large spikes in traffic, and
suspicious activity in files and folders where people would not
normally have access to. Remember, that when working on your
site, that you will access these files and folders. It is
suggested you track these by noting the time of activity. A
little work on your part will save you a lot of grief in the
You may want to consider disabling ads for your own IP address
and local geographic area. This will certainly prevent
accidents and will not make Google mistake another user as you.
You can do through the htaccess file on your web site. the
process is too detailed to go into further here, but if you do
a search on the engines to learn ways to access and disable
portions of this log, a lot of information is readily
available. By doing this, and showing Google that you have done
so, you protect yourself against any possible threat from
Keep your Adsense off on pop ups and pop unders. Your ads
should not be displayed on content sites that promote illegal
activity or tampering of the legal rights of other people or
business. Included in this are the content that is considered
adult or gambling in nature, or promote firearms, tobacco, or
drugs of any kind. If you think that you may be breaking this
rule, immediately remove your content or Adsense from the web
Be truthful and confess up to Google about times when you might
have clicked on your own ads, whether accidentally or
intentionally. Be honest about anything that you may have done
that is wrong. Confessing is way better than Google learning
about it eventually. It would mean eventual termination and no
getting back what you have worked so hard for.
Do not tell your family or friends about Adsense on your
website. Chances are they may start clicking on them to help
you make money without you knowing it. They may be doing more
harm to you than help by trying it in the first place.
Most pay per click networks have different measures in hand to
protect website owners against click frauds. Other search
engines can track more than 50 data points, IP address,
browser’s information, user’s session info and pattern
recognition. They also have “systems” available that detects
fraud, not to mention the specialized teams monitoring how
things are going and helping advertisers stop click frauds.
Google has some of the best brains in the business, and it does
no one any good to try to "fool" them. In addition to the
algorithms that Google has in place, they also employ regular
people to surf the net to find illegal sites.
Google offers suggestion on how to avoid click fraud. Using
“negative keywords” can be used to keep your Adsense showing on
products and services that are in no way related to yours. Add
tracking URLs to your links so you can track the traffic coming
Don't be caught in the Google click fraud. The opportunity to
make a very decent income is readily available if you use
common sense, do not try to cheat Google, and follow their
Terms of Service. If you do these things, maybe some day you
too can be a member of the FedEx Club!
About the Author: Alden Smith is an award winning author who
has been marketing on the internet for over 7 years. His site,
http://www.for-the-record.biz, is loaded with articles and
information for the beginning blogger and internet marketer.