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To help make your o≠nline business a successful venture you need to take advantage of targeted advertising as frequently as possible. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. This means that instead of spending your advertising dollars o≠n trying to reach everyone, you o≠nly reach those that may already be interested in what you have to offer. o≠ne way to achieve targeted advertising is to use free reprint articles or custom written articles that will ultimately reach your targeted audience.
There are numerous examples of targeted advertising. o≠ne example would be that childrenís toys are advertised o≠n television during Saturday morning cartoon instead of during episodes of the Peopleís Court or Judge Judy. You will also see ads targeted at men and women. For example, menís products are heavily advertised during sports shows such as football and NASCAR. Yet another example is that the Wall Street Journal carries different advertisements in it, than does the National Enquirer, because these two publications usually reach very different audiences. These are just some generalized examples of what is meant when I talk of targeted advertising.
Why have advertisers been doing this for years? Because it is shown to be effective and cost efficient. It would be silly to advertise childrenís toys during the overnight hours when most of the children are sleeping. It would also not make sense to advertise products targeted towards senior citizens during cartoons. Advertisers want to advertise to those who may actually have an interest in their product or service. Billboards have long shown to be very ineffective and expensive. A billboard advertises to everyone that drives by it instead of focusing on a target audience.
How does all this apply to your o≠nline business? You need to start hitting your targeted audience with your advertising. o≠ne easy, effective, and inexpensive method of doing this is through free reprint articles. Free reprint articles are articles that you write and then have distributed in ezines and newsletters. You write the article offering information that the reader will find useful or entertaining, and the hope is that the reader will then use the authors text box at the bottom of the article to visit your website. A distribution service can help you get o≠ne of these free reprint articles placed into dozens of ezines and newsletters if the article is well written. You will include a small text box at the bottom that offers information about yourself and a link back to your o≠nline business website.
These free reprint articles will go out to all of these ezines and newsletters and the publisher of each of those will decide whether or not to use your article. This is where the targeted marketing comes into play. A publisher will determine if the article is relevant to his or her subscribers. If the publisher decides that it is relevant, the publisher will include it in their next publication. For example, lets say that your o≠nline business deals with pet care and you write an article about the best diet for a certain breed of pet. This will not be picked up by a computer technology publisher, but will be picked up by all of the publications that have to deal with pets and animals. This is a very easy way to reach your targeted audience. It is also relatively cheap considering that all you have to pay for is the distribution service if you write the article yourself.
Some people do not feel comfortable with their own writing or simply do not have the time or energy to do the writing. If you are o≠ne of these people there are always ghostwriters for hire who will do the work for you. You can then publish this work as your own, with your information in the text box and the link back to your o≠nline business. Ghostwriters know that you will be placing your name or a pen name in the article as the author, and they agree to surrender to their clientís any and all copyrights to the article.
If you want to reach your targeted audience in an easy, inexpensive, and effective manner then consider the use of the free reprint articles to reach your potential customers. Whether you write the articles yourself or pay a ghostwriter it will be a worthwhile investment. Even paying a ghostwriter and the distribution service, you will still be getting more bang for your buck than if you were to simply place an ad that is targeted to everyone. Remember, these ezines and newsletters that carry your articles will be going to people who are already interested in the topic that you deal with. Get started today and watch the new customers roll in. _________________________________________
Trey Pennewell is a ghost writer at http://thePhantomWriters.com. On September 14, 2005, TPW had more than 50 Pre-Written ghosted articles available for purchase o≠n a wide variety of topics. Custom ghost writing is also available. Our Article Distribution Service can distribute your free reprint articles to more than 18,000 publishers and webmasters. Despite what o≠ne of our competitors wants you to believe, our Distribution Service can Target your articles to more than 46 different topics (not nine). http://thephantomwriters.com/x.pl/tpw/info/faq/32.html