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How To Get Free Publicity For Your Business(394)
Posted by: admin

Advertising Techniques You don't have to spend thousands of dollars o要 advertising to
build an effective campaign. In fact, you can get great
publicity that will drive customers to do your door absolutely
free of charge! o要e of the best ways to do this is to attract press
coverage.You don't have to pay for advertising space to get written
about in a newspaper or magazine, or o要 a website


How To Get Free Publicity For Your Business









You don't have to spend thousands of dollars o要 advertising to
build an effective campaign. In fact, you can get great
publicity that will drive customers to do your door absolutely
free of charge!

One of the best ways to do this is to attract press coverage.
You don't have to pay for advertising space to get written
about in a newspaper or magazine, or o要 a website. All you have
to do is interest the editor or webmaster in your story. Today's
media is huge - and it's hungry for news. If you present a
publication with a ready-made story that will interest their
target audience they will snap it up.

The way to do this is to write a press release, sometimes
called a news release. Release writing isn't rocket science,
but there are a few important tips and tricks to remember:

Make sure the release is dated, and has a contact name,
address, phone number and email address. The contact should be
a single, named individual.

Start off with an attention-grabbing headline that announces
a piece of specific news. Atlanta Motorbike Store Launches New
Line of Helmets is a good headline; Atlanta Motorbike Store
Has Another Good Year is not. Your release should announce
something specific and out of the ordinary.

Always include a quote. Store owner Mike Smith, 44, says,
we're really pleased to be stocking X-Brand Helmets. Quotes
bring news stories to life and give them a human touch - you'll
look a long time before you find a professional media story
without o要e.

Make sure your spelling, grammar and punctuation are o要e
hundred percent accurate. If they're not, the professionals in
your target media will lose respect for you and trash your
release. If you didn't get top grades in English, get a friend
to check it over.

Once you've written your release you need to distribute it.
There are plenty of free newswires that will do this for you -
www.internetnewsbureau.com is a good example. Remember that to
be successful a press release needs to be targeted at a precise
market. If you're releasing o要 the topic of your new range of
motorbike helmets in Atlanta, you'd better make sure every bike
magazine and local newspaper in Georgia gets a copy.

It's quite acceptable to email press releases. Just make sure
that the text is included in the body of the mail - most
sensible internet users are a little suspicious of mail
attachments received from strangers.

So your release is out, and it's getting you some coverage. Why
other cost-free means can you use to build your business's
profile? Well, the obvious place is the internet. Here are some
suggestions:

Build web links. It's a tactic as old as the internet and it
takes time - but it's still worth it. Make sure your business's
name is o要 every relevant free directory o要 the web. This can be
pretty backbreaking work, but it will pull in the customers.
Crucially, it will also improve your website's rank o要 Google
and other search engines.

Post to message boards. If you can find a web discussion
forum related to your business topic, join in and post
regularly. Don't simply push your product - get involved in the
online community. This is a great way to establish contacts.
Make sure that your username is the same as your business name
and that your forum profile contains a link to your site.

One rule of advertising hasn't changed since prehistoric times:
nothing beats word-of-mouth. Ultimately the secret of getting
free publicity is having a great product that people will talk
about. If you can get folks talking about you and your
business, you've beaten every single Fortune 1000 company -
they've spent millions o要 advertising and branding campaigns.
If you're smart, and if you're persistent, you can achieve the
same results without spending a single cent!


About The Author: Matt Bacak became "#1 Best Selling Author" in
just a few short hours. Recent Entrepreneur Magazines e-Biz
radio show host is turning Authors, Speakers, and Experts into
Overnight Success Stories. Discover The Secrets.
http://www.PromotingTips.com









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