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Creative Solutions for Meeting Your Home Business Advertising Needs
Posted by: admin

Advertising Techniques

When you are starting out in a new home business and no o要eknows who you are, o要e of the greatest challenges you will faceis how to drum up new business.If there were not people in your community or marketplace thatyou knew who needed your products or services, you probablywould not have started your business to begin with. But, o要ceyou have talked to those who you personally knew who needed yourwhat you offer, then your next task is to find others who willhelp keep your doors open.Many people know that they must turn to advertising at somepoint in the future, but they hope that day will be long downthe road. For some, this utopian concept will come to fruition.But for the rest of us in the real world, we must come up withcreative solutions for meeting our home business advertisingneeds while working within our budget.Most people have a misconception about having to spend lots ofmoney in order to advertise their home business. When you startout, you honestly will not have much money available foradvertising, and if you do, you should still spend it wisely.Before you jump headfirst into the world of advertising, let meshare some of the lessons I have learned concerning this mostimportant topic.LESSON #1It does not have to cost an arm and a leg to advertise your homebusiness, unless you fail to plan and fail to test.As much as is possible, you should always test your advertising.If you jump in and start dumping tons of money in to advertisingwithout first testing your advertising, you might find yourselfbroke and without sales at the end of the road. Most people whocommit this error write off their failure o要 the home businessthey chose or the economy or any of a hundred other excuses.But, if they are unwilling to take responsibility for theirmistake, they will never learn from their mistake. Don't letthis be you.LESSON #2All testing should be done in blocks. If you begin to advertisesimultaneously in newspapers, radio and television, how will youknow which advertising is bringing people to your cash register?You won't. All you will know that something might be working,but you will not know what is actually doing the trick.Even if you tell people in your advertising to tell you how theyfound you, my experience shows that fewer than 10% of the peopleever will tell you anything --- and those people who do may noteven get the facts straight! You cannot rely o要 your customersto tell you what advertising is working for your home business.You must put in the extra effort to know for yourself.LESSON #3Only when you have a proven and solid advertising portfolioshould you venture to drop big bucks in an advertising campaign.Even then, you should be careful to keep further measurements todetermine how much the maximum advantage of an ad would be.Sometimes you might be able to reach ten times as many people,but depending o要 the kind of media and other factors, theadditional exposure will o要ly generate twice as many sales. Keepyour eye attuned to situations like this to get the most fromyour advertising dollars.LESSON #4As Lesson #3 illustrates, sometimes your best advertisinginvestment may actually cost you less money. When you are firststarting out, whether you are running a home business or abusiness outside of your home, you need to be able to get peopletalking and thinking about your business.If you are busy testing ads in media's such as the newspaper,magazines, radio, and television, you need to learn ways ofpromoting your business that do not require large cashexpenditures. A few examples are: Word of Mouth Business Cards Press Releases Non-Primetime Ads o要 Radio and TelevisionHere is more information about each type of low-cost advertising:WORD OF MOUTHThis of course is the cheapest kind of advertising o要 the planet--- it does not cost you anything. Ask your customers if theyknow anyone who could also use your products or services. Whenthey are happy with your offerings and service, they will bewilling to tell you whom you can contact, and they will pass theword for you.BUSINESS CARDSYou can usually pick up 500 business cards for about $20. Whenyou do, hand them out. Do not give more than a couple of cardsto each person. If they need more cards from you, they will ask.Some people are known to network with others o要 a regular basis.Some of these people are also known to be always looking for anextra few bucks. With these people, you can suggest to them thatif they write their name o要 the back of o要e of your businesscards and the card is presented to you, then you will pay areferral fee to them. You do not have to offer much ---sometimes o要e dollar is enough. Look at your home business andyour offerings and decide how much would be a good referral fee.PRESS RELEASESPress Releases are a good source for generating news about yourhome business. The business editor at your local newspaper isalways o要 the lookout for a good business story to fill thebusiness news section of the newspaper.Of course, the business editor understands the economics ofrunning a paper and is more inclined to run your story if youbuy advertising in his/her publication, but will still printstories for special events and openings.The important thing to remember about Press Releases is that itmust be constructed in the form of a news story. Even if you area sole proprietorship, quotes from you should be written in athird person format: John Doe said, "Your quote here."A Press Release should pack the most important information atthe beginning of the copy, and leave extra details towards theend.You should always provide the reporter who gets the task asimple and easy way for him/her to contact you directly. Oftenthe reporter will want to contact you to get details that willenhance their take o要 your story.To learn more about creating Press Releases, you may check outRusty Cawley's site: http://www.PRrainmaker.com/NON-PRIMETIME ADS o要 RADIO AND TELEVISIONBelieve it or not, some of the best rates for radio andtelevision are o要 the overnight and non-primetime venues. Thesetarget times are not a total waste as they can easily keep theinfomercial people in business.These off-hours are just less populated than the primetime hours.Don't be afraid to check your local radio and television ratesfor non-primetime hours to see what bargains may exist. Withtelevision, primetime is 7pm to 10pm. With radio, primetime is8am to 5pm. This sure leaves a whole lot of hours available toadvertise your home business at discount rates!IN CONCLUSIONWhen it comes down to it, there is a lot to understand aboutadvertising, but when you have the basic knowledge down pat,everything will fall into place and bring more dollars to yourbank account.About the author:-----------------------------------------------------------------Stone Evans owns the Home Business Resource Directory whereyou can find everything you`ll ever need to start, run and growa home based business at: http://www.Home-Business.com


 
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