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How To Effectively Use Offline Advertising To Build Your Online
Posted by: admin

Advertising Techniques First of all let me say that having spent the past 20 years
working closely with small businesses I know exactly what works
when it comes to offline advertising.
What I have found today is that o­nline businesses have a built
in advantage when it comes to promoting their business offline.




Author: Jeff Schuman


"How To Effectively Use Offline Advertising To Build Your o­nline
Business"



Written By Jeff Schuman © 2004
http://www.Team-Schuman.com




First of all let me say that having spent the past 20 years
working closely with small businesses I know exactly what works
when it comes to offline advertising.

What I have found today is that o­nline businesses have a built
in advantage when it comes to promoting their business offline.
You already have a website and autoresponder in place to lead
your prospect to. When you combine that fact along with the
traditional capture methods of telephone and snail mail there is
no reason any o­nline business can't use offline methods to build
their businesses and sell their products and services.

A lot of o­nline based businesses forget about offline
advertising. I know I have. It is important to combine offline
and o­nline advertising together in your marketing campaign. This
will give you to a more well rounded approach to promoting as
well as attract potential prospects and customers you might not
otherwise get.

In all your offline advertising you want to include your web
site address, e-mail or autoresponder addresses, and your phone
number and mailing address. This gives you the appearance of a
real bonafide business.

Another thing is to start selling products for manufacturers who
offer co-op advertising for promoting their products. You can
read a little more about this technique in an article I wrote
titled "Why Are You Wasting Free Advertising Money?"
http://sites-plus.com/articles/article2.html

Finally you need to view offline marketing as a long term
committment. I've seen businesses over and over run and ad not
get the response they were looking for and quit.

This will not work offline. Or o­nline for that matter. You need
to establish a budget and stick to it. That doesn't mean that
you can't change the ad copy if your response is marginal. It
just means if you are going to run classified ads for example
that you run them for a period of time and allow them to do
their job.

Here are 10 offline marketing ideas. Use as many of these as
possible to move your business forward.

-Classified Newspaper Ads- Place classified ads in newspapers.
Local newspapers often have great advertising rates that you can
take advantage of to promote your business. Here's a great
source for running classified ads.
http://www.nationwideadvertising.com

-Put up flyers. They could be in computer stores, libraries,
restaurants, car windshields, or anywhere you shop that allows
flyers.

-Direct mail. A nice direct mail piece when done consistently
over a period of time can bring tremendous exposure for your
business. The biggest benefit of direct mail is it allows you to
reach thousands of people at a bulk mail rate. You could not do
this if you had to mail each piece individually.

-Buy time o­n local cable T.V. It is surprisingly affordable and
if you commit to a block of advertising you can develop Top Of
Mind Awareness. TOMA is being there when they want or need you.
If you are an affiliate or in an MLM consider doing group
advertising and spreading the cost out over several of you. You
can have leads routed into o­ne phone number and divied out to
all advertisers or have each ad display a different phone number.

-Pass out your CD-ROM or diskette business cards at special
events. It could be at trade shows, seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you
go.
http://www.vistaprint.com -Hold a free offline class and
teach people how to use their computer or how to use the
internet. You could have your web site o­n display as an example.

-Give away promotional items such as free mouse pads. Put your
advertising o­n the mouse pads and give them away at computer or
internet events.

-Advertise in card decks. The card deck you advertise in should
be targeted toward internet users.

You would also want to target your offline advertising to groups
of people that will actually be interested in your product or
service. If you're selling business books, you will want to
market to business owners.

In conclusion, if you have a business that's o­nly based o­nline
using offline advertising to make money o­nline is a great idea
because so many people today go o­nline to get information about
products and services they are interested in.


The Secret That Gets More Sales For Any Website"






About the author:
Jeff Schuman is a 20 year veteran of sales and marketing and has
made over $35 million dollars in sales in that time. His
Team-Schuman.Com website contains the Top 5 work at home
websites, make money fast websites, make money articles, a free
classified ad service and more. Vist it here today:
http://www.Team-Schuman.com http://www.make-money-bay.com








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