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Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
Publicity "gurus" are springing up all over the Internet touting the press release as the answer to all marketing ills. Just knock out a release, mass e-mail it to journalists, sit back and wait for Oprah to call.
It may sound too good to be true, but there's an array of free advertising available online through search engines/directories, banner exchanges and e-classifieds. You can also take advantage of often-overlooked tools like ezines, blogs, forums and reciprocal links to promote your business. This article gives an overview of each of these resources.
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! one of the best ways to do this is to attract press coverage.You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising. What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline.